Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
promotion-branding
International Growth Consulting for an Aesthetic Salon
PROJECT DETAILS
International Growth Consulting for an Aesthetic Salon
Expanding an Osaka-based aesthetic salon's reach to global clients through a multilingual website, automated booking tools, and staff training materials.
Aesthetic Salon in Osaka
Challenges
No Multilingual Promotion Channels
<p>The client had no English marketing material or digital assets, which limited foreign customer discovery and caused confusion online</p><p></p>
Our Solution
English Website and SEO Strategy
<p>We developed an English version of the client’s website, optimized for relevant keywords and localized content to ensure global users understood the salon’s unique services.</p><p></p>
Challenges
Limited Booking Access for Tourists
<p>Staff were unsure how to confirm or handle English-language bookings, and tourists often lacked local contact numbers, leading to missed appointments.</p><p></p>
Our Solution
Multilingual Booking Funnel
<p>We implemented a reservation system that accepted English bookings and translated them into Japanese for staff. Automated reminders reduced no-show risk.</p><p></p>
Challenges
No English Materials for Clients
<p>There were no English materials explaining treatments or prices, which caused miscommunication and reduced trust among foreign clients.</p><p></p>
Our Solution
Translated Menus and FAQs
<p>We created an English treatment menu and a comprehensive FAQ section to clearly present services and address common concerns like allergies.</p><p></p>
Challenges
Staff Anxiety Around Foreign Clients
<p>Staff were hesitant to interact with English-speaking clients due to a lack of language training and confidence.</p><p></p><p></p>
Our Solution
Staff Training and English Manual
<p>We developed a manual with translated service phrases, simple questions, and communication guides, paired with training to ease language anxiety.</p><p></p>
promotion-branding
Results
Leads Increased by 4x
<p>The English website and multilingual booking system attracted a surge of new foreign customers, quadrupling the number of inquiries.</p><p></p>
Improved Operational Efficiency
<p>Automated booking workflows and ready-made templates reduced staff workload, streamlining service delivery for foreign clients.</p><p></p><p></p>
Reduction in Stress Levels
<p>Training and English support materials helped staff feel more confident and comfortable serving global customers.</p><p></p>
