Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
e-commerce-marketing
EC Sales Support for Supplements
PROJECT DETAILS
EC Sales Support for Supplements
Managing Instagram marketing to boost awareness and sales for a supplement brand through daily content, influencer outreach, and engagement campaigns.
Supplement Manufacturer
Challenges
Increasing Brand Awareness in a Competitive Market
<p>Despite having an e-commerce site, the client faced difficulty standing out among competitors and reaching new customers through organic efforts.</p><p></p>
Our Solution
Daily Posting and Hashtag Strategy
<p>We implemented a content calendar with daily posts highlighting product benefits, supported by strategic hashtags and visual storytelling. User interaction was encouraged through tagging and engagement prompts.</p>
Challenges
Turning Followers into Customers
<p>While Instagram follower growth was steady, converting interest into purchases remained a challenge due to limited call-to-action mechanisms.</p><p></p>
Our Solution
Campaigns and Shoppable Links
<p>We ran monthly giveaway campaigns and integrated product links and coupon codes into posts and stories, simplifying the path to purchase.</p>
Challenges
Driving Sales Without Paid Advertising
<p>The client wanted to grow the account and generate conversions without relying on ad spend.</p>
Our Solution
Influencer and Community Engagement
<p>We partnered with relevant influencers and prioritized follower interaction through comments and direct messages to build trust and visibility.</p>
Challenges
Encouraging User-Generated Content
<p>The client needed a way to generate more organic content from users to further promote the brand and build social proof.</p><p></p>
Our Solution
Tag-Based Campaigns and Incentives
<p>We incentivized followers to post with specific tags by offering features on the brand’s page and exclusive giveaways, increasing the volume of authentic user-generated content.</p><p></p>
e-commerce-marketing
Results
Follower Growth and Brand Visibility
<p>Instagram followers grew from 500 to over 1,800 in six months, significantly increasing product awareness and site visits.</p><p></p>
Stronger Brand-Follower Connection
<p>Roughly 60% of followers engaged with campaign content, boosting tagged posts and strengthening the emotional connection with the brand.</p><h3></h3>
Improved Purchase Intent and Trial
<p>The free sample campaign attracted over 100 participants, increased word-of-mouth promotion, and encouraged first-time purchases through coupon redemption.</p><h3></h3>
