Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
seo-marketing
Global Marketing Strategy for Promoting Sake and Shochu
PROJECT DETAILS
Global Marketing Strategy for Promoting Sake and Shochu
Executing a full marketing strategy to boost global visibility for a sake and shochu association, resulting in a 15,185.7% increase in organic traffic.
Japanese Sake and Shochu Makers Association
Challenges
Outdated Website Design and Structure
<p>The client’s existing website had a legacy design that did not align with its renewed global image. It also lacked user-friendly functionality, with poor loading speed, structure, and usability for international visitors.</p>
Our Solution
Website Renewal and CMS Installation
<p>We developed a new website structure and design that reflects the brand’s modern global identity. A WordPress CMS was installed to allow internal staff to easily update content, news, and campaigns.</p>
Challenges
Large Volume of Unstructured Bilingual Content
<p>The association had a wide range of content in both Japanese and English, mainly in brochures and offline materials, but no strategy for converting and delivering it online.</p>
Our Solution
Digital Content Planning and Localization
<p>We analyzed the content and restructured it based on two user types: beginners and advanced audiences. Content was translated, rewritten, and optimized with long-form, downloadable, and interactive formats for web use.</p>
Challenges
Low Search Engine Visibility and Organic Reach
<p>The site lacked SEO optimization, limiting its ability to be discovered by global users searching for information on sake and shochu.</p>
Our Solution
Comprehensive SEO Strategy
<p>We implemented monthly SEO-focused initiatives, including content creation, keyword research, internal linking, and external backlink building. These efforts aimed to create a self-sustaining organic growth channel.</p>
Challenges
Lack of Online Presence and Community Engagement
<p>The association had little to no presence on social media platforms and lacked a strategy to promote content or engage a global audience.</p>
Our Solution
Social Media Growth and Campaign Management
<p>We launched and managed Facebook and Instagram accounts with content tailored to sake lovers and curious newcomers. Ad campaigns, branding strategy, and daily content planning resulted in consistent growth and engagement.</p>
seo-marketing
Results
Website Visibility Boost
<p>SEO efforts resulted in a 1,440% increase in top-ranked pages, 29,800% more backlinks, and a 15,185.7% increase in organic traffic.</p>
Content Optimization Success
<p>Reorganized content by user type improved on-page retention and user engagement, transforming offline materials into valuable digital resources.</p>
Social Media Growth
<p>Grew Facebook to over 11,500 followers and Instagram to over 2,900, maintaining a 15% monthly engagement rate through targeted campaigns.</p>
