Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
online-advertising
PPC Advertising for Advisory Firm
PROJECT DETAILS
PPC Advertising for Advisory Firm
Boosting conversions and reducing CPA for a B2B advisory firm through optimized Google and Yahoo PPC campaigns, driving more consultations and client growth.
B2B Advisory Company
Challenges
Low Conversion Rate Despite Traffic
<p>Although the client’s website saw steady traffic, the number of users booking consultations or requesting reports remained below expectations.</p><p></p>
Our Solution
Refined Targeting
<p>We created detailed personas based on client data and interviews, refining ad targeting to better align with user behavior and needs.</p><p></p>
Challenges
Achieving KPIs Within a Tight Budget
<p>The campaign needed to meet strict performance goals while staying within a limited budget.</p><p></p>
Our Solution
Cost-Conscious Media Planning
<p>We focused budget allocation on high-performing platforms, conducting in-depth keyword research to prioritize cost-effective traffic sources.</p><p></p>
Challenges
Sustaining Ad Effectiveness Over Time
<p>To keep conversions high, it was essential to avoid ad fatigue and continuously optimize for better results.</p><p></p>
Our Solution
Ongoing Optimization and Analysis
<p>We used the PDCA cycle to test and refine ad creatives and targeting, using performance metrics to guide improvements and maintain ROI.</p><p></p>
Challenges
Low Ad Engagement Rates
<p>Initial ad creatives failed to generate strong click-through rates, limiting opportunities to convert visitors into leads.</p><p></p><p></p>
Our Solution
Creative Refresh and Message Testing
<p>We reworked the ad copy and visuals to improve engagement, testing multiple variations to identify top performers and boost click-through rates.</p><p></p>
online-advertising
Results
70+ Monthly Conversions Achieved
<p>The campaign consistently produced over 70 monthly conversions, significantly increasing the number of consultations and report downloads.</p>
Lowered CPA
<p>By optimizing bidding and targeting, we brought the cost per acquisition down to around 4,300 yen—well below the target.</p>
Boosted Conversions
<p>The campaign’s efficiency and performance helped the client grow their customer base and scale their advisory services.</p>
