Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
online-advertising
Multi-Channel Lead Generation for Construction Firm
PROJECT DETAILS
Multi-Channel Lead Generation for Construction Firm
Executing a multi-channel marketing strategy, we generated quality leads for a Japanese construction firm’s office renovation services.
Construction Company
Challenges
Reaching Both B2B and B2C Segments
<p>The office renovation service needed to appeal to both corporate decision-makers and small business owners, but previous campaigns lacked a clear strategy for targeting these distinct audiences.</p><p></p>
Our Solution
Multi-Segment Strategy and Persona Targeting
<p>We built unique personas for B2B and B2C audiences, tailoring creative and targeting for each group through segmented ad sets and landing pages.</p><p></p>
Challenges
Uncertainty Around Channel Effectiveness
<p>With a variety of potential marketing channels, the client struggled to identify which platforms would deliver the best lead generation results.</p><p></p><p></p>
Our Solution
Test Marketing Across Key Platforms
<p>We conducted channel testing on platforms like Facebook and B2B contact sites, measuring lead quality and volume to identify the most effective placements.</p><p></p><p></p>
Challenges
Managing a Large Monthly Budget Efficiently
<p>With a monthly budget of 2,000,000 yen, the client needed to allocate spend wisely to generate a high volume of quality leads without waste.</p><h2></h2><p></p>
Our Solution
Smart Budgeting and Cost-Per-Lead Optimization
<p>By analyzing performance metrics, we continuously optimized ad spend toward the highest-performing campaigns to maintain a CPA of approximately 10,000 yen.</p><p></p>
Challenges
Lack of a Scalable, Long-Term Lead System
<p>The client lacked a consistent system for generating leads over time, relying on short-term tactics rather than a sustainable strategy.</p><p></p>
Our Solution
Scalable Lead Generation Infrastructure
<p>We implemented tracking tools, analyzed behavioral data, and recommended SEO and content strategies to support ongoing lead generation beyond paid ads.</p><p></p>
online-advertising
Results
200+ Monthly Leads Generated
<p>Our integrated strategy delivered an average of over 200 high-quality leads per month across both B2B and B2C segments.</p><h3></h3>
CPA Held to 10,000 Yen
<p>Our optimization efforts kept the cost per acquisition at approximately 10,000 yen, maximizing the effectiveness of the 2,000,000 yen budget.</p><p></p>
Foundation for Long-Term Growth
<p>We built a system that enables the client to maintain steady lead generation through a combination of paid and organic strategies.</p><h3></h3>
