Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
online-advertising
Lead Generation for a Consulting Firm
PROJECT DETAILS
Lead Generation for a Consulting Firm
Driving high-quality leads for a Japanese consulting firm through strategic PPC campaigns on Google and Yahoo, optimizing ad performance for maximum impact.
Consulting Firm
Challenges
Limited Lead Volume from Existing Channels
<p>The client’s existing marketing efforts were failing to produce the number of leads needed to grow their free consultation program.</p><p></p>
Our Solution
Persona Development and Targeting Strategy
<p>We built out target personas based on the client's ideal customer profile and identified pain points, which informed our ad strategy and messaging to capture relevant traffic.</p><p></p>
Challenges
Strict Budget and CPA Requirements
<p>The campaign needed to deliver leads at or below a CPA of 20,000 yen within a fixed monthly budget of 500,000 yen.</p><p></p>
Our Solution
Cost-Efficient Campaign Design
<p>We focused ad spend on high-intent keywords and platforms with the best ROI potential. Smart bidding and regular budget reviews helped maintain efficiency.</p><p></p>
Challenges
Choosing the Right Advertising Channels
<p>With a tight budget, we needed to prioritize platforms that would maximize qualified reach without unnecessary costs.</p><p></p>
Our Solution
Google and Yahoo PPC Strategy
<p>We launched campaigns on both Google and Yahoo, leveraging audience segmentation and keyword intent to capture leads actively searching for consulting support.</p><p></p>
Challenges
Maintaining Performance Through Optimization
<p>Ongoing optimization was required to prevent ad fatigue, control CPC, and improve conversion rates over time.</p><p></p>
Our Solution
Continuous Testing and Refinement
<p>We conducted A/B testing of ad creatives, monitored conversion paths, and made real-time adjustments to improve ad relevance and overall performance.</p><p></p>
online-advertising
Results
Exceeded Lead Targets
<p>The campaign consistently delivered over 30 monthly conversions, generating a strong pipeline of new consultation prospects.</p><h3></h3>
CPA Reduced
<p>We lowered the cost per acquisition to approximately 17,000 yen, outperforming the original KPI and boosting return on ad spend.</p><h3></h3>
Scalable Lead Gen
<p>By achieving a balance between cost and quality, we helped the client build a sustainable lead generation system for continued business development.</p><h3></h3>
