Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
social-media-marketing
Managing Social Media for Cryptocurrency
PROJECT DETAILS
Managing Social Media for Cryptocurrency
Boosting global engagement and followers for a cryptocurrency brand by managing targeted Twitter campaigns and promoting NFTs and token content in Japan.
Cryptocurrency Company
Challenges
Limited International Reach
<p>The client needed to strengthen its connection with non-Japanese users but lacked the resources to tailor content for a global audience.</p>
Our Solution
Bilingual Content & Targeted Campaigns
<p>We launched English-language campaigns on Twitter aimed at overseas users and curated posts that bridged the gap between Japanese trends and global crypto interests.</p>
Challenges
Low Engagement on Social Media
<p>Despite regular updates, the Twitter account wasn’t gaining traction or attracting engagement from key target demographics.</p><p></p>
Our Solution
Interactive Campaigns and Giveaways
<p>We designed interactive promotions such as NFT giveaways and token airdrops to boost engagement and attract followers with a strong interest in crypto assets.</p><p></p>
Challenges
Unclear Value Messaging
<p>Many users didn’t understand the value or purpose of the client’s offerings, leading to confusion and low follower retention.</p><p></p>
Our Solution
Educational & Consistent Messaging
<p>We crafted simple, recurring content that educated users on the client's core offerings, increasing clarity and building trust among followers.</p><p></p>
Challenges
Fast-Moving Industry
<p>The rapidly changing nature of crypto trends made it difficult for the client to keep up with real-time engagement opportunities.</p><p></p>
Our Solution
Agile Content Scheduling
<p>Our team monitored trends and adjusted posting schedules and messaging to stay timely and relevant, ensuring better performance across posts.</p><p></p>
social-media-marketing
Results
Significant Follower Growth
<p>Twitter follower count increased steadily, with major jumps during campaign periods, reflecting higher audience interest.</p><p></p>
Engagement Rates Up
<p>Average post interactions rose as targeted users began responding to crypto giveaways, NFT drops, and community polls.</p><p></p>
Improved Brand Visibility
<p>The client’s Twitter presence became a hub for real-time updates, attracting shares and mentions from other crypto influencers.</p><p></p>
