Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
website-design
Localizing an Online Learning App from English to Japanese
PROJECT DETAILS
Localizing an Online Learning App from English to Japanese
Localizing an AI-powered English learning app for children in Japan through UI/UX optimization, child-friendly translations, and a culturally relevant landing page.
Online English Learning App for Children
Challenges
Unclear Market Entry Strategy
<p>The client was unsure how to approach marketing for the Japanese market, with little local insight or strategic direction.</p>
Our Solution
Local Research and Strategy Planning
<p>We launched a market survey and built a tailored plan using the results, aligning marketing efforts with Japanese parental expectations.</p>
Challenges
Child-Friendly Language Localization
<p>The client’s internal team couldn’t manage the workload and needed help translating app content in a way that young Japanese users could understand.</p>
Our Solution
Child-Appropriate Copywriting
<p>Our translators localized all app and web content using language accessible to children, with multiple review rounds to ensure clarity.</p>
Challenges
UI/UX Misalignment with Japanese Preferences
<p>The client’s original UI/UX design reflected Western standards, which did not fully resonate with Japanese user behavior.</p>
Our Solution
UI/UX Redesign for Japanese Users
<p>Our design team conducted user research and collaborated with the client to implement a layout and flow suited for Japanese parents and kids.</p>
Challenges
Low-Converting Landing Page
<p>The existing landing page wasn’t optimized for Japanese audiences and failed to generate the desired number of inquiries.</p>
Our Solution
Fast, Localized Landing Page
<p>We created a new Japanese-language landing page targeting mothers, with fast load speeds and content designed to boost conversion rates.</p>
website-design
Results
134 Sections Fully Localized
<p>We translated and optimized over 134 sections across the app and website, allowing for a successful Japanese market launch.</p><p></p>
120% Inquiry Target Achieved
<p>By creating a new landing page, it exceeded performance goals, with inquiries reaching 120% of the client’s original target.</p><p></p><p></p>
UX Improvements Implemented
<p>We proposed three UX enhancements, one of which was selected and integrated into the app by the client’s development team.</p>
