Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
business-development
Marketing Strategy for Online Language Education
PROJECT DETAILS
Marketing Strategy for Online Language Education
Transforming a U.S.-based English school’s ESOL program into an online service, we developed a full-funnel marketing and localization strategy to successfully launch and expand in the Japanese market.
ESOL Online Service
Challenges
No Market Experience in Japan
<p>The client had a successful in-person ESOL program for Japanese students in the U.S., but no prior experience in marketing or operating within the Japanese domestic market.</p>
Our Solution
Strategic Planning and Market Simulation
<p>We conducted deep research into the Japanese market, defined personas, ran simulations for KPIs and profitability, and developed a full go-to-market strategy aligned with local expectations.</p>
Challenges
Limited Local Advertising Capabilities
<p>While familiar with U.S. PPC ads, the client lacked the knowledge and resources to manage and optimize digital campaigns tailored for the Japanese audience.</p>
Our Solution
Ad Management and Creative Optimization
<p>We launched and continuously optimized PPC and social campaigns, creating 30+ banners, 6+ landing pages, and executing more than 50+ A/B tests to increase conversions and lower costs.</p>
Challenges
Scheduling System Hindering Retention
<p>Issues with the teacher-student scheduling system created frustration for users and directly contributed to a declining student retention rate.</p>
Our Solution
Revamped Scheduling System
<p>We designed a new scheduling workflow and manual, trained staff, and introduced a streamlined system that was easier for both students and teachers, significantly improving retention.</p>
Challenges
Cultural Misalignment in Service Delivery
<p>Cultural and communication gaps—such as lack of punctuality and inadequate business manners—led to poor student experiences and negative reviews.</p>
Our Solution
Teacher Training and Cultural Alignment
<p>We trained the teaching staff on Japanese business etiquette and provided management with tools and guidelines to ensure high-quality, culturally sensitive service delivery.</p>
business-development
Results
Defined Strategy for Japanese Market Entry
<p>Through thorough market analysis and positioning, we clarified the brand’s value in Japan and built a scalable, localized business model.</p>
CVR Increased from 1.3% to 3.5%
<p>Thanks to ad optimization and improved landing page performance, the conversion rate rose by 169% and cost per acquisition dropped from 23,000 yen to 13,000 yen.</p>
Retention and Satisfaction Rates Soared
<p>Student retention increased from 41% to 72%, and satisfaction rose by 56% due to improved scheduling, teacher conduct, and overall service quality.</p>
