Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
digital-marketing
Marketing Strategy for Online International Money Transfer Service
PROJECT DETAILS
Marketing Strategy for Online International Money Transfer Service
Developing a full-funnel marketing strategy to drive customer acquisition and repeat business for an international remittance platform entering the Japanese market.
International Online Money Transfer Service
Challenges
Lack of Clear Targeting and Direction Post-Launch
<p>The client had launched its service in Japan without any marketing simulations, defined personas, or goals. This resulted in weak user acquisition, unclear messaging, and underperformance across channels.</p>
Our Solution
Marketing Strategy and Persona Development
<p>We defined target personas and market positioning through data-driven research. A detailed KPI and P&L simulation provided clarity on how the marketing should be structured to meet business objectives.</p>
Challenges
Low Conversion Rate and High CPA from Ads
<p>Previous efforts using Google Ads, influencers, and social media failed to convert effectively, yielding a low CVR of 1.70% and a high CPA of 4,871 yen, resulting in poor ROI.</p>
Our Solution
Optimized Google Ad Campaigns and Landing Page
<p>We audited and rebuilt the Google PPC campaign and redesigned the landing page with persuasive copy. Monthly testing and optimizations improved the CVR to 5.62% and decreased the CPA to 2,691 yen.</p>
Challenges
Low User Retention and Short LTV
<p>As ad-driven traffic increased, it became evident that many users only used the service once, causing the client to struggle with building a sustainable business model.</p><p></p>
Our Solution
User Experience and Retention Optimization
<p>We improved the user interface of the dashboard and introduced segmented email campaigns. As a result, return usage rates increased from 32% to 53%, boosting the overall LTV.</p>
Challenges
Zero Brand Recognition and Market Trust
<p>Entering a highly regulated industry, the client lacked any local brand image or credibility among Japanese consumers and partners.</p>
Our Solution
PR Campaigns to Build Credibility
<p>We executed targeted PR activities, managed media placements, and ran YouTube PR ads. These efforts led to a 118% increase in branded search volume, signaling stronger awareness and trust.</p>
digital-marketing
Results
Improved Ad Performance
<p>Boosted the CVR from 1.70% to 5.62% and reduced the CPA from 4,871 yen to 2,691 yen through optimized ad and landing page performance.</p>
Increased User Retention
<p>Enhanced UX and email marketing increased the percentage of returning users from 32% to 53%, significantly increasing user LTV.</p>
Stronger Brand Recognition
<p>Achieved a 118% increase in branded searches through focused PR efforts and video ad campaigns, establishing credibility in a competitive market.</p>
