Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
social-media-marketing
LinkedIn Account and Post Management for IT Recruitment Agency
PROJECT DETAILS
LinkedIn Account and Post Management for IT Recruitment Agency
Growing brand visibility and job seeker sign-ups for an international IT recruitment agency in Japan through strategic LinkedIn content and data-driven engagement.
International IT Recruitment Agency
Challenges
Low Japanese Follower Base
<p>The client's LinkedIn audience was predominantly overseas, making it difficult to attract and convert Japanese IT job seekers.</p><p></p>
Our Solution
Localized, Valuable Content
<p>We planned and posted four strategic LinkedIn articles per month, delivering timely insights for IT professionals in Japan and positioning the client as a valuable resource for job seekers.</p><p></p>
Challenges
Lack of Post Visibility and No Audience Data
<p>Despite regular posting, the client’s content wasn’t gaining traction. They also lacked data on who was engaging with their posts or following their page.</p><p></p>
Our Solution
Targeted LinkedIn Ads and Reporting
<p>We launched precision-targeted LinkedIn ads based on user demographics and job titles. We also delivered monthly reports with insights into audience geography, job function, and engagement, tying metrics directly to business relevance.</p><p></p>
Challenges
Poor Engagement Despite Consistent Posts
<p>Even with regular posts, the LinkedIn page wasn’t seeing reactions, shares, or comments from the intended audience.</p><p></p>
Our Solution
Micro Content Strategy for Engagement
<p>To drive engagement, we introduced a micro content system, encouraging short, informal updates from staff that the company account would repost, resulting in greater reach and interaction.</p><p></p>
Challenges
Lack of Insight Into Audience Attributes
<p>The client couldn’t see who was engaging with their posts or how the content aligned with their recruitment goals.</p><p></p>
Our Solution
In-Depth Reporting With Business Context
<p>We provided detailed monthly reports that broke down audience data by country, industry, and job title, and we explained how this related to the client’s hiring targets and brand positioning.</p><p></p>
social-media-marketing
Results
Inceased Projected Follower Growth
<p>With an average monthly growth rate of 5%, we projected nearly 80% annual growth in LinkedIn followers, expanding the client’s reach among Japanese IT professionals.</p><p></p>
Engagement Rate Achieved
<p>Through consistent posting and micro content, the engagement rate rose from 10% to 18.9%, more than meeting client expectations.</p><p></p>
Increase in Applicants
<p>Compared to the previous year, the number of Japanese IT job seekers registering through LinkedIn increased by 120%, directly supporting the client’s recruitment goals.</p><p></p>
