Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
content-marketing
Japanese SEO Content Creation for Hotel Search Engine
PROJECT DETAILS
Japanese SEO Content Creation for Hotel Search Engine
Creating Japanese SEO content for a hotel search engine, boosting impressions by 371% and URL rating by 529% in two months through keyword targeting and link-building.
Global Accommodation Search Engine
Challenges
Targeting Local Search Demand
<p>With tens of thousands of pages, it was unclear how to optimize the site to display the most relevant pages for Japanese users searching with local keyword combinations.</p><p></p>
Our Solution
Prioritized SEO Page Strategy
<p>We analyzed keyword demand using search console data and third-party tools, identifying regions with high traffic potential. We prioritized these areas and structured our content production accordingly for maximum impact.</p>
Challenges
Creating Quality Content at Scale
<p>The client needed to mass-produce location-specific pages while maintaining high quality and relevance—all within a limited budget.</p>
Our Solution
Keyword Mapping for Efficient Production
<p>We clarified keyword priorities for each region, aligning them with page content to ensure relevance. This allowed us to produce effective content that matched search intent and stayed within budget constraints.</p>
Challenges
Delivering Speed Without Compromise
<p>The project demanded fast content delivery at scale while competing against well-established websites in the Japanese market.</p>
Our Solution
Scalable Content Production Workflow
<p>We deployed a team of five writers and developed a customized workflow for efficient production. This enabled us to deliver 50+ high-quality articles monthly while maintaining SEO effectiveness.</p>
Challenges
Boosting Domain and URL Authority
<p>Despite creating SEO-optimized pages, the client’s Japanese URL rating (UR) and domain rating (DR) needed improvement to compete in search rankings.</p>
Our Solution
Strategic Link-Building Campaign
<p>We implemented both internal linking strategies and external outreach campaigns to build authoritative backlinks. This improved the site’s credibility and ranking potential in Japan.</p><p></p>
content-marketing
Results
Growth in Impressions
<p>In just two months, search impressions rose by 371%, dramatically improving visibility in Japanese search results.</p>
Increase in Clicks
<p>With more targeted and relevant content, the site saw a 323% boost in click-throughs from organic search.</p>
Growth in URL Rating
<p>Our combined SEO and link-building efforts led to a 529% increase in the Japanese URL rating, strengthening the site’s authority in the market.</p>
