Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
seo-marketing
SEO Marketing for a Matchmaking App
PROJECT DETAILS
SEO Marketing for a Matchmaking App
Boosting organic traffic and lead quality for a matchmaking app through advanced SEO, content creation, and automation, resulting in lower acquisition costs and higher conversions.
Matchmaking Service
Challenges
Costly Paid Advertising
<p>The client heavily depended on paid media, which led to rising costs and diminishing returns. They needed a more cost-effective and sustainable lead generation strategy.</p><p></p>
Our Solution
Persona-Focused SEO Strategy
<p>We refined target personas and created SEO content aligned with their needs. Combined with technical optimizations and user-focused web design, this strategy drew high-intent users to the site.</p><p></p>
Challenges
Low Organic Visibility
<p>With fierce competition in the dating industry, the client's site struggled to rank for keywords that mattered most to potential users.</p><p></p>
Our Solution
High-Quality Content & Backlink Strategy
<p>We developed rich, informative content to match user search intent and implemented a backlink acquisition strategy. This pushed key pages into top-ranking positions.</p><p></p>
Challenges
Inefficient Lead Conversion
<p>Although traffic increased, many visitors failed to take further action, leading to low conversion efficiency.</p><p></p>
Our Solution
Automated Lead Nurturing
<p>We introduced behavior-triggered email automation to engage visitors post-visit. This helped qualify leads and boosted inquiry-to-signup conversions.</p><p></p>
Challenges
Poor Lead Qualification
<p>The broad targeting led to unqualified leads, resulting in wasted resources during the follow-up process.</p><p></p>
Our Solution
Content Filtering for Better Lead Quality
<p>We created content that transparently communicated service pricing and expectations, which naturally filtered out mismatched leads early in the funnel.</p><p></p>
seo-marketing
Results
10x Organic Traffic Increase
<p>Within three months, organic search users jumped to over 21,000, drastically reducing dependency on paid acquisition</p><h3></h3>
Top 3 Keyword Rankings
<p>Key service pages ranked in the top three for primary keywords, outpacing competitors and increasing brand visibility.</p><h3></h3>
1.5x More Conversions
<p>Educational content and email automation improved conversion rates by 1.5 times while reducing the time spent on unqualified leads.</p><p></p>
