Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
services-translation
Japanese-English Localization of Pet Product Website
PROJECT DETAILS
Japanese-English Localization of a Pet Product Website
Delivering accurate Japanese-English localization for a pet product website, optimizing industry-specific vocabulary to support international marketing expansion.
Pet Merchandise Manufacturer
Challenges
Accurate and Quick Translations
<p>The client needed a high-quality website and printed materials translated into English on a tight deadline for an upcoming international exhibition. Accuracy was essential, particularly for technical and product-related content.</p>
Our Solution
Translation and Proofreading Workflow
<p>We assembled a five-person team of translators and proofreaders to manage translation and review as separate stages. This allowed us to ensure accuracy and meet the client’s timeline.</p>
Challenges
No Existing Source Files for Designs
<p>The client requested high-resolution brochures for the trade event, but did not have editable PDF or design files from previous materials.</p>
Our Solution
Creation of Print-Ready Brochures
<p>Our design team rebuilt the brochures from scratch using Adobe Illustrator, recreating detailed imagery, product layouts, and cut-out barcodes suitable for high-quality printing.</p><p></p>
Challenges
Ensuring Accuracy in Translation
<p>Each product’s description, image, and ingredient label had to be precisely matched and clearly conveyed in English, especially because the products included pet food.</p>
Our Solution
Detailed Translation and Copyediting
<p>We carefully verified translations to ensure all text matched the correct products and images. Special attention was paid to formatting, terminology, and clarity in ingredient labels and product descriptions.</p><p></p>
Challenges
Unified Marketing Materials
<p>The client needed to maintain consistent terminology and tone of voice in future English-language marketing efforts.</p>
Our Solution
Creation of Technical Vocabulary Dictionary
<p>We compiled a terminology guide of key technical and product terms to ensure consistency across the website and future materials, reducing duplication and maintaining quality.</p>
services-translation
Results
Foundation for Global Marketing
<p>Our translated and localized content was used as the base for all English marketing materials, saving time and costs on future translations and ensuring brand consistency.</p>
Tight Deadline for Global Trade Show
<p>The website and printed brochures were delivered within the required timeframe, helping the client present a professional and localized brand at the exhibition.</p>
Dual Website and Print Asset Delivery
<p>We seamlessly provided both translated website content and print-ready PDFs, maximizing the value of the translation process for the client’s digital and physical presence.</p>
