Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
social-media-marketing
Social Media Management for an Industrial Pump Manufacturer
PROJECT DETAILS
Social Media Growth for Industrial Pump Brand
Boosting a global pump manufacturer's social media following by 3,800% through targeted content and audience engagement strategies on Facebook for their Japan subsidiary.
Global Industrial Pump Manufacturer
Challenges
Low Brand Recognition in Japan
<p>The company struggled to build awareness in the Japanese market, especially among municipal and industrial buyers unfamiliar with their brand.</p>
Our Solution
Specialized Content Strategy
<p>We developed monthly content tailored to the B2B audience, highlighting product specs, corporate updates, and relevant industry news to establish authority.</p>
Challenges
Few Followers, Limited Reach
<p>Despite launching a Facebook page, audience growth was stagnant, limiting the visibility of product updates and company news.</p>
Our Solution
Follower Campaign with Targeted Ads
<p>We ran interest-based ad campaigns using creative informed by competitor research, increasing followers efficiently within the target industry segments.</p>
Challenges
Audience Fatigue from Repetitive Posts
<p>Posts were focused only on product promotion, making it hard to keep audiences interested and returning for updates.</p>
Our Solution
Rotating Multi-Category Content Plan
<p>We diversified posts into three content types—product info, case studies, and company news—to keep the feed dynamic and engaging.</p>
Challenges
Lack of Localized Communication Style
<p>Global messaging didn’t fully resonate with Japanese audiences, leading to lower engagement and weaker emotional connection.</p>
Our Solution
Culturally-Tailored Visuals and Messaging
<p>We adjusted copy tone and design elements to align with Japanese business communication norms, increasing relatability and local appeal.</p>
social-media-marketing
Results
Follower Count Grew 3,800%
<p>Followers increased from 30 to 1,142 in about one year through a consistent mix of organic posts and ad campaigns.</p>
Stronger Brand Recognition
<p>The increase in followers drove more visits to the corporate website and led to an uptick in B2B inquiries and brand recall.</p>
Sustained User Engagement
<p>Post variety helped maintain user interest, turning passive followers into engaged brand advocates and repeat visitors.</p>
