Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
services-translation
Japanese to English Localization for a Sake and Shochu Manufacturer
PROJECT DETAILS
Japanese to English Localization for a Sake and Shochu Manufacturer
Localizing over 1,100 sake and shochu listings into English, driving a 148% increase in inquiries through SEO-focused translation and website optimization.
Sake and Shochu Makers Association
Challenges
Translating Complex Japanese Address Formats
<p>Japanese address structures differ significantly from Western formats, which can cause confusion or loss of information during translation.</p>
Our Solution
Address Localization Accuracy
<p>We conducted detailed address research for every listing to ensure accurate and intuitive English equivalents, preserving essential location details for international users.</p>
Challenges
Maintaining Consistency Across 1,100+ Entries
<p>With such a large dataset, inconsistencies in terminology and formatting could degrade user trust and search engine ranking.</p>
Our Solution
Glossary and Translation Standardization
<p>We developed a custom glossary and applied style and format standards across all listings, ensuring uniform language and tone throughout the site.</p>
Challenges
Limited Search Visibility for English Users
<p>The original Japanese website lacked optimization for English-language SEO, resulting in poor visibility on Google.</p>
Our Solution
Base Site SEO Optimization
<p>We implemented foundational SEO best practices for English-language content, including keyword-optimized headings, meta tags, and structured data.</p>
Challenges
Accurate and Scalable Content Upload
<p>Uploading hundreds of translated entries manually to WordPress risked errors and inefficiencies.</p>
Our Solution
WordPress CMS Implementation
<p>We created a streamlined upload and review process using WordPress CMS, allowing for accurate, efficient entry of over 1,100 records with final quality assurance checks.</p>
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Results
+148% Increase in Inquiries
<p>With improved content and search engine visibility, the directory saw a 148% increase in English-language inquiries after launch.</p>
Improved Global Accessibility
<p>Accurate English address translations made the directory significantly more usable for international users and tourists seeking local breweries.</p>
SEO Optimization Success
<p>Base-level SEO enhancements contributed to a rise in Google rankings, helping the site attract more organic traffic from abroad.</p>
