Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
ppc-advertising
Marketing Strategy and Management for an English School
PROJECT DETAILS
Marketing Strategy and Management for an English School
Helping a Los Angeles-based ESL school succeed in Japan through a localized PPC strategy, optimized landing pages, and CRM improvements to boost conversions and efficiency.
English School Based in Los Angeles
Challenges
Limited Market Understanding in Japan
<p>The client had no defined strategy for acquiring students in Japan without relying on third-party agencies.</p><p></p>
Our Solution
Market Entry Strategy and Persona Planning
<p>We conducted user research, clarified the target persona, and created a localized marketing strategy to position the school competitively in the Japanese market.</p><p></p>
Challenges
Inexperience with Japanese Advertising Channels
<p>Although the client was familiar with U.S. PPC marketing, they lacked the know-how and resources to optimize Google Search campaigns in Japan.</p><p></p>
Our Solution
Localized Campaign and Landing Page Optimization
<p>We launched and managed Google Search PPC campaigns, optimizing over 6 landing pages and more than 30 creatives, resulting in a jump in ad performance and lead volume.</p><p></p>
Challenges
Teacher Scheduling and Staff Coordination Issues
<p>The lack of a standardized system for managing student and teacher schedules led to confusion, delays, and poor student retention.</p><p></p>
Our Solution
No-Code Scheduling and CRM System
<p>We built a no-code scheduling and CRM platform that automated communication, reduced human error, and made scheduling easier for staff and teachers. Manuals and training were provided, and we implemented guidelines and staff education to align teacher behavior with Japanese expectations.</p><p></p>
Challenges
Misalignment in Cultural Expectations
<p>Cultural differences between foreign staff and Japanese students resulted in misunderstandings, low satisfaction, and poor reviews.</p><p></p>
Our Solution
Management Training
<p>We trained management and staff on Japanese customer service expectations and created communication guidelines to align teacher behavior with local standards.</p><p></p>
ppc-advertising
Results
+700% Return on Ad Spend
<p>By simulating and refining campaign strategy, we achieved a ROAS of 700%, delivering sustainable student acquisition at scale.</p><p></p>
CPA Reduction
<p>Continuous ad and landing page optimizations helped cut cost-per-acquisition by 65%, making lead generation far more cost-effective.</p><p></p>
CVR Boosted from 0.3% to 3%
<p>We improved ad messaging and design through rigorous A/B testing, increasing conversion rates tenfold.</p><p></p>
