Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
promotion-branding
Marketing Strategy for Organic Supplement Brand
PROJECT DETAILS
Marketing Strategy for Organic Supplement Brand
Developing a unified marketing strategy that tripled Amazon sales for a Japanese supplement brand through branding, paid ads, and e-commerce optimization.
Supplement Manufacturer
Challenges
Inconsistent Marketing Messaging
<p>The product lacked a consistent message across online platforms, which led to poor engagement and confusion about its value proposition.</p>
Our Solution
Direction and Persona Alignment
<p>We created detailed marketing guidelines, researched the target audience, refined the value proposition, and aligned messaging across Amazon, Rakuten, Shopify, and social media.</p>
Challenges
Weak Brand Identity and Low Social Engagement
<p>The branding was unclear, and engagement on platforms like Instagram was limited, affecting overall recognition and trust.</p>
Our Solution
Content and Campaign Development
<p>We launched an Instagram follower acquisition campaign and created branded content, resulting in over 1,000 followers—ten times the original amount—and boosted social proof.</p>
Challenges
Intense Online Marketplace Competition
<p>Competitors on Amazon and Rakuten were launching similar products, making it hard to stand out and retain customers, especially as focus shifted from the brand’s own Shopify site.</p><p></p>
Our Solution
Multi-Platform Advertising Strategy
<p>We managed paid ads on Amazon and Rakuten, improved product pages, re-activated Shopify with exclusive campaigns, and refined the Instagram presence to increase visibility and trust.</p>
Challenges
Neglected Shopify Site Performance
<p>As advertising efforts focused on marketplaces, Shopify was underutilized and saw a drop in visitors and sales.</p>
Our Solution
Optimization & Campaign Planning
<p>We clarified Shopify’s positioning, improved its design and usability, introduced new payment options, and managed exclusive campaigns to drive traffic and boost sales.</p><p></p>
promotion-branding
Results
Stronger Brand Identity & Unified Messaging
<p>The brand’s marketing message was unified across all touchpoints, improving engagement, customer understanding, and repeat purchase behavior.</p>
Significant Growth on Social Media
<p>Our Instagram follower campaign increased followers by over 1,000 people—a tenfold improvement that enhanced the brand’s credibility and presence.</p>
Sales Boost on All Platforms
<p>Sales on Amazon rose from 1.5 million yen to 4 million yen, and Rakuten sales increased from 300,000 yen to 1.2 million yen. Shopify monthly sales grew from 70,000 yen to 490,000 yen, thanks to platform optimization and targeted ads.</p>
